re:word

Message Matters

Words are seen, heard, played. Words are ideas vocalized, textualized, materialized. They are transformers of shape, volume, and meaning. Words are the beginning of everything (and they are sometimes the end). Here, as a quintessential paraphrase, are my written words on topics related to growing and sustaining a happy service-based business.

Featured
Real talk: What it really takes to make it in business (Models + Marketing Part 5)
Real talk: What it really takes to make it in business (Models + Marketing Part 5)
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From random acts of marketing to reliable results (Models + Marketing Part 4)
From random acts of marketing to reliable results (Models + Marketing Part 4)
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The marketing strategy everyone hates the most (Models + Marketing Part 3)
The marketing strategy everyone hates the most (Models + Marketing Part 3)
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When the math of scale doesn’t pencil out (Models + Marketing Part 2)
When the math of scale doesn’t pencil out (Models + Marketing Part 2)
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Marketing lies, omissions, and misunderstandings (Models + Marketing Part 1)
Marketing lies, omissions, and misunderstandings (Models + Marketing Part 1)
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How to show proof when you don’t have case studies yet
How to show proof when you don’t have case studies yet
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Messaging vs. Copy: Why You're Confused and Why It Matters
Messaging vs. Copy: Why You're Confused and Why It Matters
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The Marketing Timeline (The Time It Takes – Part 1)
The Marketing Timeline (The Time It Takes – Part 1)
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The Build Timeline (The Time It Takes – Part 2)
The Build Timeline (The Time It Takes – Part 2)
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The Business Focus Timeline (The Time It Takes – Part 3)
The Business Focus Timeline (The Time It Takes – Part 3)
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When 'Yes' From Your Prospect Really Means 'No'
When 'Yes' From Your Prospect Really Means 'No'
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4 Reasons People Aren’t Buying Your Offer
4 Reasons People Aren’t Buying Your Offer
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How Long Does It Take For Marketing To Work?
How Long Does It Take For Marketing To Work?
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The Best Marketing Strategies for Service Providers
The Best Marketing Strategies for Service Providers
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Turning Free Advice Into Paid Work
Turning Free Advice Into Paid Work
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How Long It Takes for Marketing to Produce Real Results
How Long It Takes for Marketing to Produce Real Results
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The Two Parts of Client Education Necessary For Conversion
The Two Parts of Client Education Necessary For Conversion
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In a Time of Low and Slow Sales
In a Time of Low and Slow Sales
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This Was a Risky Move on My Part
This Was a Risky Move on My Part
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It's Gonna Be a Tough Sell Without These
It's Gonna Be a Tough Sell Without These
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The Difference Between a Promise, a Claim, and a Guarantee
The Difference Between a Promise, a Claim, and a Guarantee
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Tiny Tweaks Can Make a Big Difference
Tiny Tweaks Can Make a Big Difference
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Why A+ Efforts Can Yield C- Results
Why A+ Efforts Can Yield C- Results
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You Gave It All You Got and No One Bought
You Gave It All You Got and No One Bought
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This Will Fix the Most Common Copy Mistakes
This Will Fix the Most Common Copy Mistakes
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If You Feel Sick About Sending That Last Email, That’s About Right
If You Feel Sick About Sending That Last Email, That’s About Right
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One By One By One
One By One By One
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Fancy Won’t Fix It
Fancy Won’t Fix It
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Four Truths About Sending Emails (so you can send with more ease and regularity)
Four Truths About Sending Emails (so you can send with more ease and regularity)
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2 Things Every Business Needs at Every Stage
2 Things Every Business Needs at Every Stage
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Featured
The Many Blessings of a Mediocre Launch
The Many Blessings of a Mediocre Launch
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WordPress or Squarespace? How to Pick Which Platform Is Best for You
WordPress or Squarespace? How to Pick Which Platform Is Best for You
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Five Ways to Love Your Unsubscribes
Five Ways to Love Your Unsubscribes
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How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death
How to Stop Editing, Tweaking, and Analyzing Your Marketing to an Early Death
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Win the Hearts of Your Audience With This Simple Copywriting Formula
Win the Hearts of Your Audience With This Simple Copywriting Formula
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Are You Born Creative or Can It Be Learned?
Are You Born Creative or Can It Be Learned?
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8 Mini Practices for Big Mindshifts and Manifestations in Your Business
8 Mini Practices for Big Mindshifts and Manifestations in Your Business
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Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales
Features vs. Benefits vs. Outcomes — Leverage All Three to Boost Your Sales
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If You Want Your Marketing to Be Inexpensive But Effective, Follow the Coconut Man
If You Want Your Marketing to Be Inexpensive But Effective, Follow the Coconut Man
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How You’re Screwing Up Your Brand Message Without Even Realizing It
How You’re Screwing Up Your Brand Message Without Even Realizing It
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How to Manage Your Brand In-house
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How to Say No to Something Awesome (and Feel Good About It)
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What To Do When You’re Sick and Tired of the Hustle
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Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.
Fatal Distraction. How to Stop Shiny Objects from Derailing Your Focus.
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The Best of Free and Low-cost Design Software
The Best of Free and Low-cost Design Software
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Build Your List Without a Lead Magnet — Here's How
Build Your List Without a Lead Magnet — Here's How
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Is Your Communication Strategy Stuck at a Red Light?
Is Your Communication Strategy Stuck at a Red Light?
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Budgeting for Your Website Project — Considerations Beyond Money
Budgeting for Your Website Project — Considerations Beyond Money
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The Greatest Story Ever Told
The Greatest Story Ever Told
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Stereoscopic Vision
Stereoscopic Vision
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The 5 Questions About Your Business You Need To Know the Answers To
The 5 Questions About Your Business You Need To Know the Answers To
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Creating Safe Work Spaces For Greater Connection & Freedom
Creating Safe Work Spaces For Greater Connection & Freedom
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Vulnerability in the Creative Process
Vulnerability in the Creative Process
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Finding Resonance in Your Organization and Your Outreach
Finding Resonance in Your Organization and Your Outreach
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Best Practices for Creating Infographics
Best Practices for Creating Infographics
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The Impact of Data Visualization
The Impact of Data Visualization
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It's my responsibility…
It's my responsibility…
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The Sound of Silence
The Sound of Silence
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Writing for the Web 101
Writing for the Web 101
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