WE'RE EXCITED TO HELP YOU GET…
Copy and confidence to win high-value clients—online and in real life
Our services encompass three main areas:
STRATEGIC BRAND COACHING
Get clear on your purpose, positioning, people, products, programs, process, and proof points.
This is structure and accountability around key things like where to find your ideal client, how to organize your offers for optimal flow, and what marketing strategy will support your business model.
COPYWRITING
Develop your “brand messaging” (aka the actual words) you’ll need for compelling, heart-centered online and in-person communications
This is language for fundamental chunks of copy you’ll use over and over such as your elevator pitch, core message, bios, and offer descriptions.
IMPLEMENTATION
Move the words to your website and everywhere else you’re showing up (i.e. online groups, posting in social media, and in-person networking events)
This can look like a website (re)design and build, lead magnet creation and integration, email nurture sequences and newsletters, capabilities slidedecks, proposals, and launch assets.
Through our integrated, sustainable approach for brand messaging and client attraction strategy, you learn how to be your own master marketer and branding expert so that the foundations of your business are TRULY YOU (and not based on somebody else's prescription for what you should be/do).
KNOW HOW TO BRING YOUR PAST EXPERIENCE AND EXPERTISE INTO THE PRESENT so even when you’re new in your business or offering a new thing, others immediately see you as a credible leader.
DEVELOP CONTENT THAT DIFFERENTIATES YOUR WORK from others in your space, establishes your voice and authority, and becomes the baseline from which to grow your thought leadership.
GENERATE INCREDIBLE MOMENTUM THAT CARRIES INTO OTHER AREAS OF YOUR BUSINESS—as you reach greater levels of clarity throughout the writing process this opens up waves of energy for forward motion in places you were previously stuck or dormant.
GET CLEAR ABOUT WHO YOU WANT TO SERVE AND WHAT THEY NEED TO HEAR FROM YOU so you streamline your marketing efforts, stay focused on the activities that truly make a difference, and build relationships with the people you really want to be doing business with.
DISCOVER AND CONNECT THE BIG RESULTS OF YOUR WORK to the emotional, mental, financial, spiritual, and physical transformations that high-quality clients willingly invest in (yes, even when you're new in business).
COME TO KNOW THE TRUE VALUE OF YOUR OFFERS in a way you’ve never understood before which allows you to show up as your authentic self and have sales conversations that feel natural, easy, and energized.
We offer two primary programs and a number of live and on-demand intensives to help you establish and evolve your messaging for optimal results with your marketing efforts.
Client Attraction Accelerator (CAA)
Get the clarity and language you need to win high-value clients—online and in real life
This is for you if…
You love the idea of getting your brand positioning and messaging figured out and through the process end up with new copy for your website, proposals, social media, and, most importantly, gain a huge degree of clarity in the process.
You’re ready to give yourself the time and space to focus on your business — where it is now, where it’s going, and begin to make those big-picture dreams reality.
You want to do this work in community with other high-level business owners who’re also focused on evolving their messaging and marketing.
You want ongoing support and accountability to keep you focused and moving in the right direction.
Through CAA you get…
done-with-you copywriting for your foundational brand messaging
website copy and sales-focused language to use in proposals, emails, and other outreach that's built around YOUR goals and business model and YOUR definition of success
personalized copy reviews and copy editing on YOUR stuff from a seasoned copywriter
a community of like-minded peers who contribute additional valuable input
*** Enrolling Now ***
Message To Money™ 360
Launch or scale your offer with a marketing funnel that attracts (more) right-fit clients, increases your revenue, and streamlines your efforts
Our 5-stage process brings alignment between your message and the market to increase conversions and amplify your impact.
As much as possible, we work to leverage your brand assets, resources, and existing software to improve profit margins and productivity.
STAGE 1 – Message To Money™ Audit + Strategy
STAGE 2 – Map Your Ideal Client Journey
STAGE 3 – Craft Your Resonant Message
STAGE 4 – Build Your Clear Path to Clients (i.e. your website, lead magnet, email nurture)
STAGE 5 – Traffic, Test, and Track
I used the language we’ve been creating for a proposal I submitted last week. It was the fastest and most elegantly written proposal I’ve submitted. My client came back and said ‘it hits the mark’ — he’s never said that about a proposal before! Needless to say, we got the project so we’ve already recouped our expenses with you and we’re not even done yet!
– Sue, Accelerated Success
Are we a fit for what you need? Possibly—probably—if one or more of these scenarios resonate:
You’re new in business and you need to establish your positioning and key messages.
You’re an existing business whose current messaging no longer aligns with your new direction.
You’re tired of having to figure out what to say and how to say it each time you need to explain what you do and why it's important.
When people ask you what you do, you get all first-date tongue-tied and flustered.
Your marketing is inconsistent and confusing which results in a definitive lack of enthusiasm from customers as well as team members.
You’re not sure what to say so you don’t say anything at all = no marketing and outreach = an over-reliance on word-of-mouth referrals… and at some point a bone-dry pipeline.
You’re losing sales because of misaligned perceptions between what you say you do and your prospects’ experience.
Ready to align your messaging with your vision to expand your reach?
This is a free 20-minute call to get to know each other with no expectations or obligations. If we're meant to work together, we will. If we're not, you'll at least leave the call with more clarity and maybe a resource or referral as well.
Lisa explained what she was doing and why and in a way that made sense, but also taught me how I can continue with things on my own — feels empowering. She offered her expertise and input but allowed me to use my voice and have my opinions.
– Laura, Therapist and Wellness Coach, Albers Mind & Body Wellness
Compared to how hard doing my marketing was before we did the message development vs. after, it was like night and day.
– Jennifer, N.D., Mountain Sage Medicine and Hera Woman
FREE DOWNLOAD
What do you do when someone asks…
“So what do you do?”
A) Smile with confidence as the answer rolls effortlessly off your tongue.
B) Enthusiastically launch into a sprawling monologue of your business history, service offerings, and process.
C) Seize up in horror because (dang it, you hate this question!) your answer always has you sounding like a scatter-brained sixth-grader.
If you answered B or C, let's fix that! Get your hands on my free workbook: Define Your Brand’s Star Power. You'll discover your unique value and create a winning response that will have someone say, "Oh? Tell me more!"
