Dr. Helen Fosam
medical writer and founder, Missing Link to Improved Health Outcomes
“Before I started working with Lisa, MiLHO was just an idea… something I’d dreamt of in the kitchen while I was cooking. Now it’s real and I’m really very proud of what I’ve created.”
Through CAA and in the time since Helen…
Created a capability one-pager to share with a high-profile NGO, delivered her 2-minute elevator pitch, and received invitations to follow up with three of the NGO’s partners.
Had 35/50 beta testers go through her course in the first few weeks after its release resulting in an above-average 70% completion rate.
Brought on a neurologist from the Mayo Clinic as a subject matter expert.
Defined her three different audiences and knows how to slightly alter the messaging to appeal to each of them.
Experienced major mindshifts that allowed her to get unstuck, see the validity of MiLHO, and pursue building out her team and courses.