Dan Reus
Founder | Innovation Ecosystem Consultant
“I’ve gone from this haphazard kind of like, ‘oh, I need to find work’ and have had more clients in the last 12 months than I’ve ever had before. More revenue than I’ve ever had before.”
Through the program and in the time since Dan has…
Clarified how he talks about his services by mapping them to what innovation leaders actually need at each stage of their journey.
Built a visual framework — modelled as a hierarchy of needs — that now anchors every client conversation and proposal.
Recognized his long-standing discovery worksheet as a strategic asset and repositioned it as a trust-building tool rather than just an onboarding step.
Developed a repeatable marketing rhythm so he is no longer restarting from scratch every time he needs new work.
Launched his first e-newsletter, with a consistent weekly system behind it.
Developed higher-value service offerings that reflect what his ideal clients actually need — and what they will pay for.
Achieved his highest client volume and highest revenue in a single 12-month period..
What was it like before working with Lisa and how are things different now?
I knew I had something special, over a decade of experience in this space and a real track record of results. But I couldn't figure out how to consistently reach the people who would value it most. I was relying entirely on referrals and past relationships, and when a project ended, I had nothing else in the pipeline. I kept looking for that quick hit of landing a new client, which meant I often ended up working with people who had the least ability to pay and frankly didn't get the most out of what I could offer.
I knew I had a marketing problem, but I didn't yet see that underneath it was also a strategy problem and a systems problem. I was burnt out from restarting from scratch every single time and keeping everything in my head with no real rhythm to any of it.
Working with Lisa helped me finally connect the dots. I have a clear framework now for how I talk about my services, a real CRM where I'm nurturing the right people with intention, and a content system that keeps me visible consistently. I've learned to accept how long my sales cycle is and work with it rather than fight it — and that shift alone changed how I show up in conversations. In the last 12 months I've had more clients and more revenue than ever before. The work hasn't changed — but now the way I communicate it and the systems behind it actually reflect the level I've always been operating at.