Annette Leraaen
Communications Partner
“Without working with you, my guess would be I would be where I was in October. You added a whole other level to the messaging and I really appreciated that. It was valuable.”
Through the program and in the time since Annette has…
Clarified her niche and ideal client, moving from a broad website to messaging that reflects a focused direction
Developed her core messaging foundation so she's no longer starting from scratch every time she sits down to write.
Built and organized her messaging assets into dedicated documents, creating a reference system she can pull from consistently.
Rebuilt her website with copy that reflects her current positioning and the clients she actually wants to work with
Created a real ideal client profile that she now uses not just for marketing but to shape how she approaches and serves current clients
Developed the clarity and confidence to pursue a specific high-value local client she has had on her radar
Moved from feeling like she would always be restarting to having a rhythm she can maintain and build on.
What was it like before working with Lisa and how are things different now?
Before working with Lisa, I had the messaging in my head but I couldn't get it down. Whenever things got busy, the marketing piece was always the first thing that got dropped — and then it felt like I was starting over from scratch every time I tried to pick it back up. I could see I was capable of working with more clients, but I knew if I kept doing the same things, I'd be in exactly the same place a year later. That was the moment I decided I needed to do something different.
Working with Lisa gave me the structure and the accountability to finally get the messaging out of my head and into something I could actually use. I have a core messaging foundation now, a real ideal client profile, and a website that reflects where my business is actually going. The biggest shift is that I'm no longer starting from zero. The thinking has been done, the documents exist, and I have a rhythm I can keep, even when things get busy.