What we cover:

Ideal client – identify and clarify your priority audience and what they want and need to hear from you

Brand vision, value, voice, and positioning – dive deep into the features, benefits, and outcomes of your work and identify what makes you and your business stand out — specifically to your ideal clients

Offers & revenue model – clarify the details for how you help people and organize to actually support inspiring but realistic income goals

Prospect pathway – define how people move from first interaction with your content to engaged client/customer

Proprietary methodology or approach – codify your process so your ideal clients understand how you work and have a clear roadmap for what their journey with you will look like

High-level marketing or launch strategy – evaluate current audience size, available resources, and upcoming opportunities to determine which channel(s) and methods will be most effective to meet targets

This is language for fundamental chunks of copy you’ll use over and over such as your:

Key messages

Vision & villains (situation → solution → outcome)

Elevator pitch and standard intro

Company overview

Leader and team bios (short and long versions)

One-liners for headlines, subheads and calls-to-action

Service/product/program descriptions (short and long versions)

Cornerstone content (methodology, process, and/or thought leadership)

Proof points (testimonials, reviews, success stories, etc.)

FAQs

What this can look like:

Website (re)design and build

Lead magnet (opt-in content) production and build-out across website and email marketing software – including sign-up page, thank you page, email welcome and nurture sequence

Email marketing – welcome and nurture sequences, regular newsletter content strategy and templates, segmentation, tagging and automation

Capabilities/proposal slidedeck or leave-behind

Product/program launch materials – landing page, sales page, graphics, sales emails