FOR ESTABLISHED SERVICE BUSINESSES
Message To Money
Build a client journey that gets you to $20k months consistently while…
…working with awesome, great-fit clients and well-funded projects.
…spending no more than 5 hours/week on marketing.
…increasing your profit margins to 50% or more.
You’ve got traction in your business AND you’re being called for more—an increase in reach and revenue so you can expand your impact, better utilization of your assets for sustainable growth, an evolution in how you’re serving clients.
Which means you may be…
…feeling out of congruence with the high value of the work you’re doing and the ineffective way you’re talking about it (or not talking about it).
…burying your calls to action, minimizing your offers, and spacing your promos way out because you either don’t know what to say or worry you’re saying too much too often.
…spending time and money on marketing strategies that don’t serve your business model, maximize your resources, or fit your style.
…leaving great clients and money on the table with unleveraged assets like a book or a course.
…trying to hit metrics for success based on somebody else's prescription for what you should be doing and where you should be by now.
…letting the Imposter Monster call the shots instead of heeding the quiet voice of wisdom within.
Through a realignment of your message to your market and a simplified, heart-centered approach to outreach, you’ll significantly increase your connections and conversions. Your business will expand—as will your joy and satisfaction—with a foundation centered on your values, systems for ongoing visibility and promotion, and a base of awesome clients.
I’ll give you everything you need to make that happen—without creating language that doesn’t sound like you, wasting time marketing and selling in ways you don’t want to (and maybe shouldn’t), or getting stuck in Tool Town with all the tech required to run a modern business.
To do this, we’ll solve the three biggest problems that stop established service-based professionals from hitting consistent revenue with great-fit clients:
a mixed-bag audience with few buyers—you’ve got people, but not enough taking action
services/programs that don’t get a ‘yes’ from ideal prospects—too many questions and too much ghosting
a sales process that feels clunky and inconsistent—a lot of hit-or-miss with sales convos, proposals, and the overall pipeline
HERE’S HOW IT WORKS
STEP 1: Gameplan + Go (Week 1)
The work begins with an audit of your current brand messaging, design, tech, and conversion efforts across your existing website and other marketing materials to identify your strengths, gaps, and priority issues. Most likely you’ve already created valuable resources and assets—anything from a program or service you’re currently running to books and courses to lead magnets. At the same time more elements are likely needed to bring it all together.
Together, we’ll decide which projects and deliverables are needed to hit your goals in the next 90 days. We’ll also help you set benchmarks and identify preliminary metrics for success. By the end of Step 1 you’ll know…
what’s working and can be built upon
where the gaps are so we can focus future efforts
how to address any immediate cash or client leaks
the path forward that supports your vision and values
This step repeats approx. every 6-8 weeks to ensure current activities align to your goals and gameplan for any new challenges and opportunities.
STEP 2: Ramp Up Revenue (first 90 days)
Hitting $20k+ per month on a consistent basis requires building systems, ironing out workflows, and narrowing efforts to a reliable core set of client attraction and conversion activities. This is an exciting process! While we’re helping you lay the groundwork for long-term sustainable cashflow, we’ll help you mine the gold among your current audience, client roster, and network.
What we identify as your best opportunities for near-term cash injection will be specific to your business situation. This might look like a direct email outreach campaign, increasing pricing or scope on proposals in process, running a customer creation event, or tweaking a current offer for warm leads. By the end of Step 2 you will…
have generated an additional $5k-$10k
be attracting and nurturing high-intent prospects through email
be (re)aligning your message to your market
experience new degrees of clarity as things start to “click” together
be tracking your key metrics so you have the data to make better decisions
STEP 3: Adjust + Amplify (ongoing)
When things are in motion, we get feedback which tells us how to adjust direction and what strategies to leverage. This step is about refinement to grow your visibility, your impact, your revenue, and your time freedom. Through Step 3 you will…
systematically scale your client attraction activities for consistent sales, profits, and revenue growth
improve profit margins through efficiencies with internal workflows and external outreach
install emotionally resonant messaging everywhere you’re showing up
refine a prospect-to-client pathway that leverages your IP and assets, reflects your style, and aligns to your values
simplify your marketing to a key set of activities that work best for you and your business
reach new levels of confidence in the value of your offer and the impact of your work
“The most helpful part is the access to Lisa and her genius copywriting. Through MTM, I’ve learned how to focus on features, benefits and outcomes. I’ve gotten better at writing copy for all areas of my business and have begun to nail my elevator pitch!”
– Ann Marie Chereso, life and parenting coach, Bringit! Home
“I now have a better understanding of my ideal clients. More importantly, I’ve developed a process to meet them where they are and explore new markets. A colleague of mine was telling me yesterday, “your time in the program is really paying off. I see it in your writing.” That made me very happy! 🎉 ”
– Jean-Marc, software developer, IncognitoDesk
“Before I started working with Lisa, MiLHO was just an idea… something I’d dreamt of in the kitchen while I was cooking. Now it’s real and I’m really very proud of what I’ve created.”
– Dr. Helen Fosam, education consultant, MiLHO Initiative
“I felt like before, I was just kind of taking anything that might get thrown at me as some kind of job. Now I am creating the content to make a living and that feels really good. So I feel better about the work I’m doing, and I also feel more empowered to create that living rather than waiting for it to passively come to me.”
– Joy, mindfulness teacher, Born Joy
“After working with Lisa, I was finally able to create simple statements explaining what I do to put on my website. I learned the structure of a good bio and I have a good basis for elements I will use on my site!”
– Gail Gonzales, brand specialist, Evolve your brand
“Absolutely, being in MTM has paid off. I’ve seen more clients. I see all the ways every day that the messaging we’ve created comes into bit into my business. And so there’s, there’s tangible ways that I’ve been able to measure it, but there’s also so many intangible ways that I know [the messaging] is having an impact. So yeah, MTM is worth every penny.”
– Dr. Rachel, education consultant, Samara Early Learning
WHAT YOU GET
PRIVATE STRATEGY SESSIONS – For kick-off you’ll have a 90-min 1:1 session with me to get you to map messaging and marketing priorities to your business vision. We’ll identify your proximity to the money within existing and upcoming opportunities and create an action plan. From there I’ll direct you to the corresponding educational content and tools that will assist you in your next steps. Approximately every 6-8 weeks you’ll have another 1:1 session to gameplan your messaging and marketing projects to hit your business growth goals.
PERSONALIZED, AS-YOU-NEED-IT CONTENT REVIEWS + COPYEDITING – Any time during the program you can post what you’re working on for my review and feedback. This includes: writing exercises, content outlines, sales page copy, emails campaigns, website content and pages, ads, social posts, articles, product content, proposals, etc. There are no restrictions on how frequently you can post your work for input or what qualifies for a review request. Basically if it has to do with brand communications, I want to ensure you have help when and where you need it. View a sample of an “over-the-shoulder” review.
PEER COMMUNITY – Tap into the mindshare of a small, highly curated group of like-minded entrepreneurs. The additional perspectives, insights, and expertise other individuals in MTM bring greatly enhance the collective experience.
GROUP CALLS –
Mondays (weekly) to get clear on project priorities, identify obstacles, and get help so you stay in flow and make steady progress
Thursdays (bi-weekly) for real-time hotseating, troubleshooting and masterminding on your specific messaging + marketing challenges
COPY CLINICS – Monthly interactive workshops on specific topics help you organize, write, and implement in real-time and get necessary feedback to keep things moving
RESOURCES LIBRARY – Access an ever-growing toolbox of on-demand trainings, writing tools, templates, and real-world examples for inspiration and modeling.
ADDITIONAL BENEFITS
Direct, ongoing access to Lisa's depth of experience as a full-time business owner of two successful service-based businesses enhanced by her 20+ years of teaching, mentorship, and digital marketing expertise and backed by a team of tech specialists.
With business strategy, copywriting, design, and tech know-how all in one place, you achieve true integration and consistency across your communication channels.
Any of your key team members who serve as thought partners or help with implementation are welcome to join you in MTM at no additional fee.
Simultaneously respond to new business opportunities while putting into place the foundational elements of your brand messaging and a sustainable marketing effort.
Guest pass to paid workshops and intensives like Lead Magnet Launch, Copy Camp for Homepages, and OfferCraft.
Preferred pricing on private PowerHours and VIP days with Lisa.
OUR APPROACH
Hands-on + High-touch
Message To Money is not a course with coaching as an add-on. There is not a predetermined pace or path through the curriculum. There’s no “always feeling behind” or “keeping up with the Joneses.” We are also not going to:
Shoe-horn your business into a predetermined cookie-cutter marketing strategy that’s inappropriate for your type of business and your style (You tried that already, right? And?)
Make you watch hours of videos and do a bunch of “course” stuff (Oh geez, more content to consume is the last thing you need right now.)
Leave you to fend for yourself in sea of tiny squares on a Zoom screen or a convoluted FB group feed (You’re beyond this type of “support.”)
Pull a bait-n-switch where someone else besides me “coaches” you once you’re enrolled (Uh, yeah no—that’s just a crappy thing for everyone.)
Instead we offer a flexible structure for systematically identifying gaps, priorities, and projects as they relate to your vision and goals for your business growth. This is hands-on help where we get to really know your business and consequently can offer meaningful, specific direction and implementation support.
Done WITH You (vs. Done For You)
Our collaborative approach to developing messaging means is that you will originate your content and we will “get in the weeds with your words” for true content strategy, copyediting, and translation to marketing-savvy language. As a result:
You get fully connected to the meaning of your messaging. This creates the essential energy behind sales conversations that lead to .
Everything is in your brand voice. It sounds like you because it comes from you.
You achieve clarity and articulation about the value of your work for your ideal clients which shortens the selling process. You get sold on your own offers which is absolutely necessary in order to effectively sell to others.
You build your confidence and acumen in a critical business skill—writing for the purpose of selling. This ability will serve you for the life of your business.
LEARN ABOUT CLIENT EXPERIENCES
THE COMMITMENT + INVESTMENT
Message To Money is a 12-month program. However, 12 months might seem like a long time at the outset so we have a Love It or Leave It policy for the first 3 months.
If after 90 days you don’t feel like you’re getting what you need and MTM is not the place for you, you’ll be free to end the engagement. (The same goes for us, if we determine you’d be better served in another way or by someone else.) Three months is a good initial time period to test the waters working with each other and get some traction.
If everything is going great, then we’ll continue working together to address your most pressing messaging and marketing challenges as we build the client journey to sustainable revenue growth for your business.
Two payment options—you choose which works best for you:
Installment plan = 12 x $950
One-time pay = $9500
An investment with impact
At Paraphrase, we believe in the power of small business to shape the futures of families, communities, and economies and we especially want to see under-resourced entrepreneurs and micro-enterprises succeed when doing so enables self-agency, choice, and freedom that would otherwise not be realized.
We donate 2% of your program enrollment fee to FINCA International, a non-profit organization with a mission to alleviate poverty by helping people build assets, grow businesses, create jobs, and raise their standard of living. Through this donation, you become a part of a community of entrepreneurs and social enterprises working to create lasting solutions to end the cycle of poverty.