Step 1:

Find your brand’s star power

 
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MessageMap

Cut through the clutter with a clear path for brand positioning and messaging.

This is for you if…
  • You’ve started your business but don’t know where to go with your marketing.
  • You aren’t sure what you stand for or how to stand out in your space.
  • You feel like your marketing language is not quite on point, but can’t exactly say why.
  • You're tired of all the what-if, shoulds, and coulds making a mess of your message (not to mention your mind).
  • You’re experiencing a major shift in your business and need help recalibrating your positioning to your vision.
With a MessageMap you’ll…
  • Identify your unique value in the market place (brand positioning)
  • Suggestions for content and channels that will attract and nurture new customers. (content stategy)
  • Profile your ideal client/customer so you'll know how to get their attention and win their hearts
  • Recommendations for things you can do immediately to move things forward.

Gain the clarity and momentum you need to get your offer out into the world.

How MessageMapping works…
  1. Landscape — We kick-off with a 2-hour live intensive to survey the territory and plot the destination. On the agenda:

    • your vision
    • your unique value
    • your voice
    • your ideal client/customer
    • your offers
  2. Scouting Mission — I’ll review your website (if you have one) and any other marketing materials you’re currently using plus conduct desktop market research.

  3. Content Cartography — I’ll draft an outline for:

    • a brand position that will set you apart from others in your space
    • compelling calls to action
    • a structure for your service/product offers
    • content topics and a distribution strategy that will build awareness and relationships
  4. Checkpoint — We’ll reconvene for a 1-hour call to review your MessageMap so you feel prepared to take your next steps.


Timeframe: 2 days

$900 USD