Marketing should feel like an extension of your best conversations
— not a performance, not a pressure campaign.
Effective marketing is a result of messaging that resonates between you and your ideal client.
That means messaging that sounds like you (because it comes from you), highlights your distinction, and moves the right people to take action.
But the best copy and the sharpest marketing strategy won't save you if the foundation is shaky.
That’s why at Paraphrase, we don't just help you find or fix your words.
We strengthen your systems, upgrade your thinking, and clear the mental and technical friction that would otherwise slow progress.
If your messaging and marketing efforts aren’t getting the right people to take notice, trust you, and buy—then it’s time for…
Words create worlds — and yours should open doors, not close them.
Design amplifies and clarifies meaning — how your message looks and is delivered matters as much as what it says.
Consistency outruns intensity — sustainable growth is fueled by steady action, not sporadic bursts of brilliance.
Systems create stability — keeping your marketing going even when you’re at your busiest ensures ongoing client and cash flow
Mindset and tech are make-or-break — no strategy survives if you’re losing the battle with your Inner Critic or stuck in Tool Town.
We work side-by-side with service-based business owners — coaches, consultants, creative pros — who are ready to lead with stronger messaging, smarter offers, and simpler, more sustainable marketing.
Here’s how we can help
New in business
or making a big
pivot?
CORE COPY™
Get new or refined words for your essential messaging components—elevator pitch, bio, and critical one-liners like headlines and CTAs. Use them everywhere: your website, LinkedIn, emails, and proposals. Save time and boost results with our custom-built AI-powered tools inside the Paraphrase Messaging Creation Studio.
Established and
going for your
next level?
MESSAGE TO MONEY™
Need hands-on, individualized help with messaging, marketing, and business strategy? Message To Money helps you build a client journey for consistent $20k+ months. Suitable for service providers who are on the front lines with their clients while also leading new business development efforts.
Need done-for-you
strategy +
implementation?
PRIVATE CLIENT SERVICES
Whether it’s a Power Hour for targeted advice, a VIP Day for deep-dive strategy and copy, or a short-term engagement to launch a new program or service, our private and done-for-you services can move your business forward—fast.
Hi, I’m Lisa!
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do without confusion and fluster.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you're sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big pivots—grow their businesses true to their vision and style.
Because when your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love. 🩷
Are your words costing you clients and cash?
Gain instant insight into the gaps in your messaging and marketing so you know exactly where to focus to improve your bottom line. Takes less than 5 minutes and it's free!
The latest from Re:word
Check out more resources
High-converting Homepage Copy + Layout Template
Create a page that can land leads with your ideal clients—even if you're just starting out. Copywriting prompts and layout guide to help build credibility and trust. Comes with a short video training to walk you through the template.
Are your words winning
or costing you clients?
Get your CLIENT CONVERSION SCORECARD. Gain instant insight into the gaps in your messaging and marketing so you know exactly where to focus to improve your connections and conversions. Takes less than 5 minutes and it's free!
Resources for Messaging
& Client Attraction
Check out our growing library of no-cost and low-cost guides, templates, trainings, and mini courses to help you attract and convert your best-fit clients.