Whether you’re promoting a small business or a nonprofit, you CAN be a marketing-savvy rockstar.
…you think “marketing” doesn’t come naturally to you.
…you’re not clear about what you do or who you’re for.
…you’ve tried it before and the experience was less than stellar.
…you don’t sell anything (but you still want to build a community or secure funding).
The key is to figure out your brand positioning and messaging—FIRST!
When you know your unique value and have the words to explain it, doing that marketing thing will be easier, more cost-effective, and way, WAY more successful.
You’ll have everything you need to create and deliver a consistent message across all channels.
You’ll quit wasting resources building websites and other marketing materials that don’t jive with you or your potential customers.
You’ll have alignment between what you say and how others perceive you.
Your clarity will attract the right customers and collaborators.
And your confidence will significantly boost your income and impact.
Marketing will feel natural and fun which means you’ll actually DO it! And when you do it, it will be so much more productive in all the ways that count.