Britta Vercoutter
marketing strategist & graphic designer
“I can only recommend joining CAA. The program gives you everything you need to write great copy. With Lisa’s help, I was able to create a lead magnet and launch my website!”
Personal Growth
One of my big insights is actually with the whole copy thing that it's never done. It just keeps evolving. Once you think "Oh yes, it is now almost perfect," then it is ready for a reworking. It's kind of taking a little bit of the edge off for me because I'm always trying to reach perfection, which is impossible. So I'm already setting myself up for failure by thinking that way. It's kind of a relief to know "It's just a continuous work in progress and it will never be finished." So that's just a way to reframe the work that you're doing with writing copy and writing some more copy and tweaking copy, and so on.
And also finding my voice especially on Facebook. I'm letting go of what I think people are expecting to read and just write what I want to write about. And yeah, maybe not really having everyone agree with it, per se, but then at least there's a conversation ongoing.
Group Support/Feedback
"The most helpful part is the group interaction and the personalized feedback from Lisa through messages, looms and worksheets"
Of course, great connections are made, I'm really grateful for that. That was a very big part of the whole journey. It's so strange that you have these other people that you will choose or not choose, but in a way come together with and then they support you in a way that you don't even feel that you get from your real family sometimes. So yeah, that's really nice.
“I loved the weekly group calls and community support. Plus the ongoing feedback from Lisa was incredibly valuable.”
Clarity of Brand/Messaging
"From participating in CAA, I have been able to get clear on my features, benefits, and outcomes. I have made connections to other like-minded people!"
And yeah, one of my great things was having that website published with beyond copy. That was a huge, huge step.
“Through CAA, I gained enough clarity of my writing to create a lead magnet and write all my website copy.”