Sales-smart Website

Write and build a gorgeous site that turns interest into income — in 3 weeks.

Workshop Starts: June 12, 2019

Getting a website up and running can be complicated, time consuming, and costly…when you’re struggling with the tech or frustrated by the search for a reliable, reasonable developer or have no idea how you’re gonna come up with the words to go on the page.

Ugh, that stinks.

What if creating your website was more like this:

Instead of beating on it for months, it’s ready to launch in two weeks?

Instead of trying to learn code (when you have a million other things you’re already trying to learn for your business), your website could do what you needed it to rather… automagically?

Instead of staring at a blank screen wondering what to write next after “Hi, I’m Sam…”, you use writing templates to help the words flow and make your message clear.

Instead of wondering how all the pieces should fit together so your site is marketing-savvy vs. messy, you have a clear structure to follow that’s proven to convert interest into income.

Instead of spending hours you don’t have looking for a good theme and plug-ins you can’t find, someone had that all figured out for you.

Instead of that inward wince every time someone says they’ve been to your website, you feel dang proud—like baby-took-her-first-steps kind of proud.

And what if instead of some mashed together or slick-but-impersonal website, yours was an authentic reflection of your vision and a warm welcome to your ideal customer.


The Sales-smart Website Workshop

From copy to launch, create an elegant website with exactly what you need to connect with your ideal customer and turn interest into income.

Following a specific structure for high-converting landing pages, you’ll write AND build a beautiful, professional website that builds credibility, trust, and connection with your ideal customers.

With a Sales-smart Website your prospective customers will be able to:

… book a call …
… buy a service …
… enroll in a course …
… sign-up for your email list …
… register for an event …
… or whatever is the specific next step that you’d like them to take.

The Sales-smart Website is ideal for you if:

  • Your business is new and you know what you’re offering but haven’t built an online presence yet.

  • You’ve been working on a new website or a redesign and got stuck in tech or writing overwhelm.

  • You have a new offer and you need an effective sales page.

  • You are ready to create your website quickly so you can get out there and do the real work, the work that matters and moves you.

The Sales-smart Website Workshop is one of the very few programs out there that bring both copy & design together into a complete system.

No piecing things together from different sources creating a lot of stalls and false-starts. You’re gonna get it all with one teacher who knows how to blend the verbal and visual messaging components together.


This is not one of those learn-it and shelve-it kind of trainings. (Geez, I do not like those!)

This is learn-it and DO-it, learn-it and LOVE-it because you get your site done AND it looks, reads, and performs great.

It’s why it’s called a “workshop” and not a course or masterclass or something else. We are going to work—together—to get your website written and launched in 2 weeks.

With this small group intensive workshop you’re going to…


  • Use a proven formula to develop the content most essential to your prospective clients and customers.

  • Follow writing prompts and templates to create high-converting copy.

  • Present your offering clearly with a compelling call to action.

  • Get real-time feedback on your writing in a safe, encouraging environment.


  • Create a mobile-responsive, SEO-friendly, commerce-ready website. No design or coding skills required!

  • Get oriented to the Squarespace administration interface.

  • Work with a flexible template that eliminates the time-sucking guesswork for what will look great and perform well across multiple devices.

  • Create and update basic web pages with different layouts.

  • Learn how to adjust fonts, colors, and other style features to further customize your site to your brand.

  • Integrate email, social media, and other tools to help grow your business.

  • Get guidance on sourcing and vetting high-quality affordable design assets.


  • Get your site to a “state of readiness” so you feel good about making it public.

  • Pre-flight your site so you don’t miss anything when you go live.

  • Learn how to expand your site with additional functionality like a blog or events calendar so it can grow with you as your business evolves.

Your Sales-smart Website will feel true to you—who you are and how you talk and how you want to present yourself.




Hi, I’m Lisa.

I help service-based businesses and nonprofit leaders define their brand positioning, develop all the messaging around it, and put that into the context of a website design and build.

As a designer and copywriter with 20+ years of experience, I walk both sides of the messaging world. This means I’m able to offer a unity and consistency to developing brand messaging and visual identity that you can’t get anywhere else.

Art and writing have been twin passions of mine since I was a kid when I was writing cheesy fantasy stories and taking after-school art classes. In university, I taught a graphic design lab and ran a side gig editing classmate’s papers while earning my journalism degree. I’ve been building websites since way back in the days of straight-up HTML and doing print and digital design for even longer. I also come from a family of educators and entrepreneurs. Blend all this together and you’ve got someone who’s gonna give you the complete picture AND help you bring the text and tech together so you create a fun and functional high-converting website.


Workshop Format

Preparation: week of May 27 – content prep & draft writing

Session #1: Wednesday, June 5, 11am-1pm EST – 2 hour (Write / Build Training)

Session #2: Friday, June 7, 11am-12:30pm EST – 90 min (Q&A / Hot Seats)

Session #3: Wednesday, June 12 ,11am-12:30pm EST – 90 min (Launch Training / Q&A / Hot Seats)

All sessions will be conducted on Zoom using video and screen share. All sessions will be recorded so if you can’t make it live, you can watch the replay inside your workshop area.

  • Three sessions over the course of two weeks enable us to pack it in and move quickly toward completion while momentum is high and ideas are fresh.

  • With two of those sessions Hot Seat style, you’ll get professional feedback & live editing on your content and design.

  • The intentionally small class size ensures you’ll receive solid hands-on support.

Private Facebook Group

To make sure everyone has a chance to answer questions and get the help they need, I’ll be providing additional support between sessions inside a private Facebook Group. All grumblings about Facebook aside, it’s a great place for us to come together and learn from each other, and get feedback.

Website platform

The Sales-smart Website is built using Squarespace. Easier to learn and quicker to implement than WordPress, Squarespace offers hosting, back-ups, and software updates for a single, affordable subscription fee. Plus as a Squarespace Authorized Trainer and Circle Member, I’m able to give you my 20% discount on your first year with Squarespace.

Shortly after you sign up for the workshop, you’ll be sent an invitation to your own Squarespace website with a template I’ve pre-selected and prepared for you (don’t worry, this template is HIGHLY customizable so it’s not going to look like everyone else’s).

After 14+ years of building websites on many different platforms including WordPress, I exclusively build on Squarespace now for a wide variety of reasons. If you’d like an in-depth comparison between WordPress and Squarespace, you can download a copy of my free guide here.



workshop begins June 5, 2019


With the Sales-smart Website Workshop you’ll get…

  • A proven formula for the words and content organization for a high-converting website

  • Templates, cheatsheets, and swipe files to make the writing and design easier

  • Hands-on professional support with copywriting and website design and build

  • A fully set-up website pre-installed with a highly customizable template

  • Additional support between sessions via a private Facebook group

  • 20% off the first year of your subscription with Squarespace (About $172 USD vs. $216 annually for the first year)



Questions you might have…

I can't make all the sessions. Will they be recorded?

Yes, all the workshop sessions will be recorded and posted in the workshop area accessible only to students. You'll also be able to catch replays of any Facebook Lives inside the Facebook group. Plus, you'll also be able to submit your questions or your work for review in advance of sessions if you know you can't make it live.

What if I already have a website?

If you have a website but need to build out a sales page for your offer(s), this workshop will be great for you. If you're already on Squarespace, perfect, we can set everything up using your existing template. If you're on another platform, you'll be able to use the Squarespace website as a prototype for setting up a similar page on your own platform. You'll already have the text done and the content organized in the right format which makes it an easy hand-off to your web developer.

Lisa, this workshop looks great, but what if I want to use WordPress or I have a WordPress site already?

WordPress is great and I worked on the platform for many years before switching over to Squarespace. Although I find with 98% of the people I work with, Squarespace is easier to learn, more enjoyable to use and cheaper over the long-run, WordPress may be a better fit for you. If you are having trouble deciding, I encourage you to get my free guide so you can make a fully informed decision.

That said, so much of what I cover in the workshop and what we'll do together is applicable no matter what platform you're on. So if you're on WordPress to stay, but need help with everything else I offer in the workshop, I invite you to join us. The Squarespace version of the site you create can serve as a great prototype to hand off to your developer for implementation on your WordPress site. You'll have a 6 month trial period on Squarespace—that gives you plenty of time to implement without having to pay for a subscription to Squarespace.

You mentioned pre-work—how much is there? How long will it take me?

Like with anything, the more you put into it, the more you get out of it. If you've never contemplated your business value and proposition and you're unclear about who your ideal customer is, then you're better off waiting until the next time I offer this workshop so you can do that work first. You can add your name to the waitlist and I'll let you know the next workshop date.

If you have a general sense of your value and a pretty clear idea of your customer, then give yourself 2-3 hours to go through the pre-work. This is perfect work for a Friday or Saturday morning when the week's wound down and you're armed with a cup of coffee to get the creative vibe going.

What forms of payment do you take?

We take credit card payments through Stripe or PayPal, your choice.

Do you offer refunds?

I want you to be completely satisfied with your purchase, so I offer a full money-back guarantee within 5 days from the date of purchase. You may request your money back by emailing proof of purchase to You are not required to submit any proof that you have completed any work or meet any other requirements.