It's my responsibility…

as a designer:

to defend what I believe is the best solution, even when that solution didn't come from me.

as a project manager:

to lead people through the project instead of leading the project through people.

as a strategist:

to peel away the layers so I can turn question marks into declarations.

as an account manager:

to manage expectations instead of controlling outcomes.

as an artist:

to remain curious and conscientious.

as a marketer:

to be real, relevant and resonant.

as a human being:

to act from a place of love while living in a world full of fear.

Have a comment? Or a specific question about what you just read?

Email me—I really will respond. I love getting email from readers, and I’m happy to give you a quick strategy or tip to make sure you’re rocking your message and your marketing feels fun and productive!


Lisa Mullis